LeadGen

GHL Automations

Recommended automation workflows for the Website Redesign Leads pipeline. Set these up once in GHL and they fire automatically as contacts move through your pipeline. Each card includes step-by-step GHL setup instructions and ready-to-paste email copy.

How it works: When a contact is scanned and pushed to GHL, a score-based tag is applied automatically (redesign-hot, redesign-warm, redesign-weak, or redesign-not-a-fit). These tags are what trigger the automations below. Set up each workflow in GHL Automations once, and they run on autopilot.
Score Tag Reference
redesign-hot

Score 0–39

redesign-warm

Score 40–59

redesign-weak

Score 60–74

redesign-not-a-fit

Score 75+

Recommended Automations

Hot Lead Instant Outreach
Tag Added:redesign-hothigh priority

Fires immediately when a contact with a score under 40 is pushed to GHL. Sends the AI-generated pitch email within minutes of scanning, then follows up 24 hours later if there is no reply.

Email Templates

Pitched Follow-up Sequence
Stage Changed:Pitchedhigh priority

When you move a contact to the Pitched stage (or the Hot Lead automation does it automatically), this workflow sends a 3-day follow-up email and a 7-day final nudge before creating a manual call task.

Email Templates

Responded → Cancel Sequence & Book Call
Tag Added:redesign-respondedhigh priority

When a prospect replies to any email, manually add the tag 'redesign-responded' to stop all drip sequences and create a task to book a discovery call within 24 hours.

Email Templates

Not Interested → 90-Day Re-engage
Stage Changed:Not Interestedmedium priority

Stops all active sequences when you mark a contact as Not Interested, then sends a single light-touch re-engage email 90 days later to check if circumstances have changed.

Email Templates

Warm Lead 3-Step Drip
Tag Added:redesign-warmmedium priority

A 3-touch sequence for contacts scoring 40–59. Day 1 sends the pitch, day 5 follows up, day 12 sends a final nudge before moving to Re-engage Later.

Re-engage Later Reminder
Stage Changed:Re-engage Laterlow priority

Sets task reminders at 30, 60, and 90 days for contacts parked in Re-engage Later so they never fall through the cracks.

Google Review Request
Stage Changed:Won / Active Project → Project Completemedium priority

Fires when a project is marked complete. Sends a warm thank-you email with a direct Google review link 3 days after project delivery, then a gentle reminder 7 days later if no review has been left.

Email Templates

Pipeline Stages — Website Redesign Leads
1New Lead
2Pitched
3Responded
4Meeting Booked
5Won / Active Project
6Project Complete
7Not Interested
8Re-engage Later

Note: All 8 stages above are already configured in your GHL pipeline and synced to the app. Move contacts through stages in either the app or GHL — the app pulls from GHL every 5 minutes automatically.

Manual Tags to Apply in GHL
redesign-pitched

Applied automatically by the Hot Lead automation. Marks that an initial pitch was sent.

redesign-responded

Apply manually when a prospect replies to any email. Triggers the 'Responded' automation to cancel drip sequences and create a book-a-call task.

redesign-nurture-90

Applied automatically by the Not Interested automation. Marks the contact for 90-day re-engage.